What is an ROI on marketing project? Difference between KPI and ROI, how to translate KPI in ROI? Some tips and thoughs.
jeudi 14 juin 2012
Measuring ROI on marketing projects
Par Vincent Raucroix le jeudi 14 juin 2012, 15:23 - Sales and Marketing
mercredi 7 décembre 2011
What you measure is what you get, so measure it right and efficiently !
Par Vincent Raucroix le mercredi 7 décembre 2011, 23:02 - Performance Management and BI
If what you measure is what you get, you should define your metrics carefully, have them quickly available to better drive your organization and make them available to your people to have them well aligned with your strategy. This is only possible with a flexible, user-friendly and self-service reporting environment.