Business Analytics in Luxembourg

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jeudi 14 juin 2012

Measuring ROI on marketing projects

What is an ROI on marketing project? Difference between KPI and ROI, how to translate KPI in ROI? Some tips and thoughs.

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mercredi 7 décembre 2011

What you measure is what you get, so measure it right and efficiently !

If what you measure is what you get, you should define your metrics carefully, have them quickly available to better drive your organization and make them available to your people to have them well aligned with your strategy. This is only possible with a flexible, user-friendly and self-service reporting environment.

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